Reddit has carved out an upper funnel niche for brand advertisers

By Sam Bradley  •  February 26, 2026  • Ivy Liu Reddit’s ad business has been on the rise in recent quarters. For marketers, the platform has become a useful avenue to target specialist audiences with brand awareness messaging. According to five media buyers who spoke with Digiday, the platform is attracting between 5-20% of paid […]

UK fines Reddit $19 million for using children’s data unlawfully

The UK Information Commissioner’s Office (ICO) has fined Reddit £14.47 million (over $19.5 million) for collecting and using the personal information of children under 13 without adequate safeguards. As the ICO explained in a Tuesday press release, Reddit failed to implement a meaningful age-verification system on its platform until July 2025, even though its own […]

Reddit Shares Insight into Rising World Cup DIscussion

This audio is auto-generated. Please let us know if you have feedback. The FIFA World Cup is coming up in June this year, and it’s set to be a major focus for all social platforms, as fans come to engage with sports content, which is already a key driver of conversation. And Reddit is looking […]

Reddit Posts Linked to Jesse Strang Surface After Canadian School Shooting

Reddit posts linked to Jesse Strang surfaced online within hours of the Canadian school shooting, fuelling speculation as authorities worked to confirm the suspect’s identity. The name Jesse Strang quickly spread across social media after certain Canadian outlets reported that the alleged attacker had been identified by relatives. Police have urged the public to rely […]

Reddit, Meta, and Google Voluntarily Gave DHS Info of Anti-ICE Users, Report Says

Reddit, Meta, and Google voluntarily “complied with some of the requests” for identifying details of users critical of Immigration and Customs Enforcement (ICE) sent as part of a recent wave of administrative subpoenas the Department of Homeland Security has been distributing to Big Tech the past few months, according to an anonymously sourced New York […]

Google starts dedicated Android Canary subreddit

Google has steadily released new Android Canary builds since July, and now has a new dedicated community for the program on Reddit. Previously, Google used r/Android_Beta for Canary announcements. r/Android_Canary now exists, with the company citing the “growing adoption of the Android Canary program and your feedback.” We look forward to continuing to test new […]

Reddit shares rise on reveals strong guidance, $1 billion buyback

Sopa Images | Lightrocket | Getty Images Reddit shares rose 5% in after-hours trading Thursday after the company reported fourth-quarter earnings that beat on the top and bottom lines and gave strong guidance for the start of 2026. Here’s how the company did compared with LSEG estimates: Earnings per share: $1.24 vs. 94 cents expected […]

Reddit says it’s looking for more acquisitions in adtech and elsewhere

Reddit is gearing up for more M&A, the company told analysts on its fourth-quarter earnings call on Thursday. Reddit CFO Andrew Vollero said the online forum site is looking for businesses that can either leverage Reddit’s scale — meaning their products become more impactful when deployed across Reddit’s massive user base — or help grow […]