The mysterious Redditor who’s changing the way we do laundry

Here is what you need to know about the man known to hundreds of thousands of people as Kismai: Kismai is not his legal name; he is incapable of eating cheeseburgers without getting some on his shirt; and he hates when people are wrong on the internet. Separately, those three distinct characteristics could describe anyone. […]

Reddit publishes report on its B2B marketing opportunities

This audio is auto-generated. Please let us know if you have feedback. Reddit published a new report exploring B2B marketing opportunities in the app, which covers the capacity for Reddit discussions to drive B2B buying behavior despite the platform not traditionally being a major consideration in this respect. But with Reddit looking to reform its reputation […]

TrafficScout: Streamlining Reddit Marketing Engagement

In the digital age, leveraging social media platforms like Reddit can be a powerful strategy for businesses aiming to connect with potential customers. However, navigating Reddit’s vast and diverse communities can be challenging. TrafficScout is a tool designed to streamline this process, enabling businesses to engage effectively with Reddit users and drive targeted traffic. Key […]

Reddit has carved out an upper funnel niche for brand advertisers

By Sam Bradley  •  February 26, 2026  • Ivy Liu Reddit’s ad business has been on the rise in recent quarters. For marketers, the platform has become a useful avenue to target specialist audiences with brand awareness messaging. According to five media buyers who spoke with Digiday, the platform is attracting between 5-20% of paid […]

UK fines Reddit $19 million for using children’s data unlawfully

The UK Information Commissioner’s Office (ICO) has fined Reddit £14.47 million (over $19.5 million) for collecting and using the personal information of children under 13 without adequate safeguards. As the ICO explained in a Tuesday press release, Reddit failed to implement a meaningful age-verification system on its platform until July 2025, even though its own […]

Reddit Shares Insight into Rising World Cup DIscussion

This audio is auto-generated. Please let us know if you have feedback. The FIFA World Cup is coming up in June this year, and it’s set to be a major focus for all social platforms, as fans come to engage with sports content, which is already a key driver of conversation. And Reddit is looking […]

Reddit Posts Linked to Jesse Strang Surface After Canadian School Shooting

Reddit posts linked to Jesse Strang surfaced online within hours of the Canadian school shooting, fuelling speculation as authorities worked to confirm the suspect’s identity. The name Jesse Strang quickly spread across social media after certain Canadian outlets reported that the alleged attacker had been identified by relatives. Police have urged the public to rely […]