What is a Reddit link post?
A Reddit link post is a post that points to an external URL. Instead of writing text in the main body, you submit a title and a link. Reddit then shows the link’s preview thumbnail, domain, and the title you wrote. People click through to read the article, video, or page you shared.
Link posts are one of the two main post types on Reddit. The other is a text post, where you write your content directly in the post body. Link posts have their own rules, filters, and risks. Beginners often lose karma or get banned simply because they didn’t understand how Reddit link posts work.
Why link posts get removed (and it’s not always spam)
Most beginners think their link post was removed because of spam. That happens, but there are other reasons:
- The subreddit bans link posts entirely. Some communities only allow text posts. Your link post gets auto-removed by AutoModerator before any human sees it.
- Your account is too new or has low karma. Many subreddits set karma and age thresholds for link posts. If your account doesn’t meet them, your post disappears silently.
- The domain is restricted. Some subreddits block specific domains (like social media links, referral links, or competitor sites). Your post is removed the second Reddit sees the domain.
- Your title looks like an ad. If your title says “Check this out” or “You won’t believe what happened next,” moderators treat it as self-promotion. The post gets removed.
The Reddit spam filter is aggressive with link posts because external links are the main way people spam the platform. If you don’t understand the rules, your post never reaches the front page.
The three things to check before you post a link
Before you even open the submit page, check these:
1. Does the subreddit allow link posts?
Look at the subreddit’s sidebar or rules. Some subreddits clearly say “Text posts only.” Others allow links but only on specific days. If you’re not sure, sort the subreddit by “new” and look at the last 10 posts. If none have external links, don’t post one.
2. What are the karma requirements?
Many subreddits hide their karma requirements. A common threshold is 10-50 comment karma for link posts. Some require higher amounts. If your account is new, build comment karma first by leaving useful comments in smaller subreddits. This is where Reddit comment visibility matters—visible, helpful comments build trust faster than posting links.
3. Is your link relevant to the community?
Subreddits are interest-based communities. If you post a link to your blog about gardening in a subreddit about cooking, moderators will remove it as off-topic. Even if the link is high quality, irrelevance gets you flagged.
How to post a link step by step
- Find the right subreddit. Search for a community that matches your link’s topic. Read their rules carefully.
- Check your account. Make sure you have enough comment karma and your account is at least a few days old. Avoid posting links on day one.
- Use the link post option. On desktop, click “Create Post” and select the “Link” tab. On mobile, tap the plus icon and choose “Link.”
- Write a neutral, descriptive title. Don’t hype. Don’t clickbait. Example: “How to roast coffee beans at home” instead of “This coffee method changed my life!!!”
- Paste your link. Reddit will automatically fetch the preview. If it doesn’t show a preview, the domain might be blocked.
- Add a comment to your post. Many subreddits expect OP (original poster) to add a comment explaining the link. This shows you’re engaging, not just dropping a link and leaving.
- Hit submit. Then monitor the post. If it doesn’t show up in “new” after 5-10 minutes, it was likely removed by the filter or AutoModerator.
Common beginner mistakes with link posts
- Posting links on Reddit posts without understanding each subreddit’s self-promotion rules . Some subreddits allow self-promotion only if you’re an active community member. Others ban it entirely.
- Using the same link across multiple subreddits. This looks like spam to both Reddit’s filter and human moderators. Space out your posts and vary the context.
- Ignoring the preview. If the preview thumbnail looks broken or shows unrelated content, the post looks low-effort. Fix the URL or use a different link.
- Not engaging after posting. If you post a link and never reply to comments, moderators may treat it as link-dropping. Stick around for at least 20 minutes.
- Posting links from new or suspicious domains. Reddit’s spam filter is trained on domain reputation. If no one has ever posted that domain before, it’s more likely to be flagged.
Quick checklist before you submit
- [ ] Subreddit allows link posts (check rules or recent posts)
- [ ] Account has enough comment karma for this subreddit
- [ ] Account is at least a few days old (older is better)
- [ ] Title is descriptive and neutral (no hype or caps)
- [ ] Link is relevant to the subreddit topic
- [ ] Domain is not banned or restricted
- [ ] I will add a comment explaining the link after posting
- [ ] I will stay for at least 15-20 minutes to reply to comments
Practical takeaway
Reddit link posts work when you respect the community’s rules, build account trust first, and post relevant content. Don’t skip the checklist. One removed post can lower your account’s standing with the spam filter. If you’re serious about sharing links on Reddit, start by being a good commenter first. Let the community know you before you ask for a click.
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FAQ
Q: How much karma do I need to post a link on Reddit?
A: It depends on the subreddit. Many require at least 10-50 combined karma, but some ask for 100+ or specific comment karma. Check the subreddit’s rules or ask in a modmail.
Q: Can I post a link in a text post instead?
A: Yes, you can paste a URL inside a text post. Some subreddits prefer this because it gives you space to explain the link. However, the link won’t show a preview thumbnail.
Q: Why was my link post removed without a notification?
A: Subreddits often remove posts silently. Check the subreddit’s “new” feed. If you don’t see your post after 10 minutes, it was likely removed by AutoModerator or the spam filter.
Q: Can I post links to my own website?
A: Yes, but follow the 90/10 rule: 90% of your posts should be valuable content from other sources, and only 10% should be your own. Breaking this looks like self-promotion.
Q: What happens if I post the same link in multiple subreddits?
A: Reddit’s spam filter may flag your account for duplicate content. Space out your posts by at least a day, and vary the title and context each time.

